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The tutorial discusses the challenges faced by newbie copywriters in acquiring clients due to a lack of experience. It emphasizes the importance of a compelling subject line that engages potential readers who are already familiar with the author. The speaker refers to a common problem in the industry: how to gain experience when clients are hesitant to hire inexperienced copywriters. The solution proposed includes using persuasion techniques and psychological tactics to create an illusion of credibility, thus enabling new copywriters to navigate the initial difficulties of getting hired and establishing themselves in the field.
