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In this video, Jacob presents a cold email template for selling conversion rate optimization services, emphasizing that cold emailing is still effective despite perceptions that it has declined. He shares his successful experience, having generated over a million dollars in sales through cold emails at his agency. Jacob highlights the importance of a unique prospecting approach, noting that since 2020, outbound emails and cold calls have increased, resulting in cluttered inboxes. He criticizes generic pitches commonly used in cold emails and suggests adopting more engaging strategies, inspired by successful marketers like Alex Berman, to capture attention and close more deals effectively.
