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In this video tutorial, Georgie from Water Bear shares insights on how to effectively send out a press release for radio promotion. With experience in radio and as a plugger, Georgie emphasizes the importance of targeting the correct recipients who are relevant to your music genre. The video builds on a previous discussion about crafting press releases, providing five essential tips for successful communication. Georgie highlights the need to research and identify suitable shows, stations, and presenters that align with your music, avoiding mismatched genres to improve chances of getting noticed. The video encourages viewers to seek the linked prior tutorial for a comprehensive understanding of creating press releases.