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The tutorial emphasizes the importance of building an email list for generating revenue, encapsulated in the saying "the money's in the list." The speaker shares an anecdote about John Reese, a successful marketer, who likened an email list to a "digital ATM." According to Reese, sending an email blast is a simple way to generate income, contrasting it with the complexities of using a physical ATM. This concept highlights the potential of email marketing as an effective financial tool for marketers. The takeaway is straightforward: collect more emails to boost revenue effortlessly.
