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In today's video, the focus is on using cold email to acquire new commercial cleaning clients. Cold email serves as a crucial channel for building a commercial business, emphasizing the importance of consistency and content. Success in this strategy relies on regularly contacting a specific number of businesses daily. The speaker highlights that effective outreach through cold emailing leads to increased interest, more invitations for quotation meetings, and ultimately, a higher client acquisition rate. Overall, the video reinforces that the more proactive one is with cold emailing, the greater the potential for bringing in clients. Cold email and cold calling are commonly discussed in this context.