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Writing a catering proposal is crucial, as it serves as a first impression for potential clients, akin to a first date. It's an opportunity to showcase your business and establish a connection. The proposal should highlight your unique offerings and engage the client. The speaker introduces a platform called PandaDoc, which they use for creating proposals. They mention that signing up through the provided link offers a 10% discount. Additionally, the platform notifies you when clients open the proposal, allowing you to track their engagement. The speaker is preparing to demonstrate how to effectively use this tool.