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In this video tutorial, Alex Berman from Experiment 27 discusses how to effectively craft partnership emails. He emphasizes the importance of targeting agencies with similar or higher-priced service offerings to enhance business opportunities. Berman presents a case study featuring Shaun Foo, who runs a copywriting agency named Speech Silver in Singapore. Shaun successfully collaborates with other agencies to generate new business through strategic partnerships. The tutorial includes actionable tips on structuring partnership emails, highlighting the significance of a compelling pitch, a relevant case study, and an effective call to action. A PS line may also be included for added impact.