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email marketing is arguably the best way to build a relationship with your leads and the better and more trust you have with someone the more likely they are to purchase or sell their property with you in this video I want to share with you how to properly build a newsletter system to close more of the leads that youre working with now I want to be clear on what Im not talking about in this video which is using generic copy and placed email templates to blast your entire list of leads and annoy the out of them yes we will be blasting your list because amount of attention and awareness and numbers and volume in marketing and sales matter but were going to be keeping it real with your leads were going to be consistently sending them valuable content so first things first goals what are we trying to achieve here with our email newsletter well theres a few goals the first is to build a list so a list being contacts of people looking to buy or sell property theres lots of ways to buil