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today were talking about essential branding terms for therapists in private practice make sure you stick around for the entire video so you can learn exactly what you need to know about branding your business lets dive in alright first of all Ive got to get on my soapbox here for a second and say therapist whether you know it or not you have a brand you have a living breathing brand and youre doing a lot of things to either express that in the right direction or create confusion around that brand so therapist I want to tell you that your brand matters it really really matters and at the same time for a lot of you your brand kind of sucks I think a lot of therapists get into this situation where theyre creating essentially an accidental brand there theyre just kind of winging if they dont really think about the fact that they have a brand and need to stick roughly to that brand and so they end up creating something that is really just completely accidental before I forget make su
