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Whats up brand builder Stephen Houraghan here at BrandMasterAcademy.com and in this video were diving into brand strategy 101 elements deliverables and processes so you can understand the engine that drives successful brands and start developing strategies for your own brand or your clients now building a brand is not about logos colors or fonts its about influencing the perceptions of the audience to make a business more appealing now the only way to do that successfully is by developing a brand strategy and the only way to do that is by having an effective brand strategy framework now if there was ever a time when having a nice logo and a slick website was enough that time is long gone today audiences want to feel connected to their brands in a way that feels human and if they cant get that from your brand theyll get it from another brand if you want to build brand strategies that connect then this brand strategy framework will show you how so lets
