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In this video tutorial, brand builder Stephen Houraghan discusses the importance of brand strategy in driving successful brands. He emphasizes that building a brand is more than just logos, colors, and fonts, but about influencing audience perceptions to make a business more appealing. He highlights the need for an effective brand strategy framework in today's consumer landscape, where audiences seek authentic connections with brands. Developing brand strategies that connect with consumers is crucial, and this framework will guide you in creating strategies for your own brand or clients.
