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- [Presenter] You might think the process that determines how much you pay for something is pretty straightforward, and it often is. For example, heres the supply chain for a beverage you might buy at the drugstore, say, a Pepsi. Pepsi Co. Manufactures the soda and sends it to a retailer, who sells it to a customer. The customer pays the retailer, and the retailer pays Pepsi Co. Simple, right? Well, that is not the case for the products behind the pharmacy counter. The drugs. Heres a typical supply of chain for prescription drugs. It looks really different. Thats because the way that drugs are priced is not at all a straightforward process. Experts and politicians argue that the very complexity of this chain is part of why drug prices have grown so high for customers. - Everyone involved in the broken system, the drug makers, insurance companies, distributors, pharmacy benefit managers, and many others contribute to the problem. - [Presenter] To understand this debate, first, you sh