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okay we also have the magician so the magician is into Power its into transformation its into mysticism and magical and a perfect perfect brand to me is Disney Disney is definitely representative of that kind of like magician brand but magician brand also speaks to people who do transformation so if you have a product that is centered around changing a persons life changing them physically or changing their mindset your brand is actually also a magician brand then we have the hero right we see this hero we see this in like just about Im gonna say 80 of all movies right you have your action-packed movies and you have your hero theyre like honest theyre Brave and thats definitely like that Nike just do it you know what I mean where theres a will theres a way kind of a guy then you have the lover and the lover is all about intimacy right intimacy kind of like that more feminine tone own that sensual the empathy theyre the Soother you know so itll be Brands like Victorias Secre