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everything you need to know to make sales via email weve got a lot to cover so lets Jump Right In first lets get this out of the way which email marketing software you use doesnt matter they all work but if you want a recommendation use activecampaign its robust will grow with you and is great for beginners too but no matter what you choose stay away from more complicated options like keep slash Infusionsoft or entreport theyre harder to learn pricier and not necessary until later now that thats out of the way lets talk about how to build your email list because youve got to have a list before you can start emailing them to sell your offers to get people on your list you need a lead magnet a reason for people to join your email list often this is a free PDF or video that theyll get in exchange for sharing their email address Pro tip for most service and training businesses I recommend a simple PDF around five pages thats enough to share valuable information without it being