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so you want to know about direct mail well you are in luck because today im going to show you one of the best direct mail pieces that i have received all year it comes from a friend of mine leo hamill who owns a jewelry store in san diego and ligo leos not only an incredibly successful business owner but hes also a pretty damn good marketer too as youre going to see in just a second but before we get to the letter i want to take just a couple of seconds and explain why direct mail is so powerful see direct mail used to be the primary way that businesses would market to existing customers and you may even be old enough to remember running out to the mailbox to get a stack of mail only to come back inside and realize that 90 of it is pure advertisement well today most of that advertising has gone online and if youre like most people youre far more likely to find a cluttered inbox than you are a cluttered mailbox so i think the first advantage of using direct mail is that theres le
