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In this tutorial, Sandy Beckwith, the author of "Build Book Buzz," addresses a common question from authors about emailing press releases to journalists. She emphasizes that the worst approach is to send the press release as an attachment, as most journalists are reluctant to open attachments from unknown sources, often resulting in the press release going unread. Instead, she advises copying and pasting the press release directly into the email message. Beckwith plans to demonstrate the correct way to do this using her computer.
