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This video tutorial addresses the upcoming business message assignment focused on persuasive messages, as outlined in the week three learning module. It highlights that there are two types of messages to study: persuasive and bad news, with this video concentrating on persuasive messages. Students are advised to read the instructions for both assignments before engaging with weekly content. The persuasive assignment requires students to adopt the role of a sales representative for bespoke gift designs and craft an email to Stewart Dent, a manager of a chain of gift stores, persuading him to either carry a specific product or purchase it as employee gifts. Viewers are encouraged to review the week three PowerPoint for additional guidance.