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In this video, Michael Gardner, founder of dfymeetings.com, discusses the importance of appointment setting in converting cold email responses into scheduled sales discovery calls. He explains that appointment setting involves moving a lead who has responded to a cold email campaign to a confirmed booking on your calendar. Gardner emphasizes that while getting responses is essential, the ultimate goal is to engage these leads in conversation, as this is crucial for driving sales. The video aims to help those struggling to secure appointments despite receiving interest from potential clients.