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whats up everybody michael gardner here founder of dfymeetings.com your choice for done for you cold emails getting you more meetings now todays video were going to talk about appointment setting because obviously getting responses of cold email is one thing but actually turning those into sales discovery calls is another so if youre feeling frustrated youre getting people to respond but theyre just not getting onto the calendar then this video is going to help you out quite a lot drop it so really quick what are we considering appointment setting appointment setting is taking someone who has already responded to your cold email campaign and working them onto your calendar so essentially taking them from a lead to a actual booked call because obviously that is the most important thing here so why is important setting so important well obviously you can get response as much as you want but if people arent going to get on the phone theyre going to be buying for you so youve alr