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In this tutorial, the speaker discusses 20 effective email marketing campaigns that can inspire or serve as templates for your own strategies. Referencing a quote by Oscar Wilde about creativity, the video aims to provide insights into various types of marketing emails that companies can use to enhance brand visibility, nurture leads, and drive sales. The most prevalent form of email marketing highlighted is newsletters, which 81% of B2B marketers identify as their primary content marketing strategy. Newsletters are regularly scheduled emails, typically sent daily to monthly, tailored to the needs of the business. Additional resources for email inspiration are linked below.