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In this tutorial, Trevor Bragdon introduces the "five sentence thank you letter" as an effective fundraising tactic. A great thank you letter should accomplish two main objectives: expressing gratitude for the donor's gift and reminding them of the purpose behind their contribution. He notes that many thank you letters tend to lack personal touch and can feel corporate. To address this, he presents a template from their fundraising workshop that uses a narrative style called "look back, look down, look forward." The first sentence should directly thank the donor, setting a warm and personal tone for the letter.