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In this tutorial by Trevor Bragdon from Seven Figure Fundraising, he introduces the "five sentence thank you letter" as an effective fundraising tactic. The main elements of a great thank you letter are to express gratitude for the donor's gift and to remind them of their reasons for giving. Many thank you letters often lack a personal touch and may feel corporate and distant. To combat this, the five sentence thank you follows a storytelling framework called "look back, look down, look forward." The first sentence should always start with thanking the donor immediately to set the right tone. This approach aims to create a more personal and warm connection with the donor.