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(upbeat music) - Did you know, ing to recent research, 53% of customers who purchase a vehicle service contract go on to use it? Hi, Im Steve, an Area Manager with Assurant Resource Automotive. We know customers use a vehicle service contract, but are you doing everything you can to get them to purchase one? And the challenge some dealers face is that a vehicle service contract is not being offered to their customers 100% of the time. By following the 300% rule, which is 100% of the products to 100% of the customers, 100% of the time, this allows the customer the opportunity to take advantage of a vehicle service contract. By doing so, this will improve the customers overall ownership experience, assist in driving your dealerships production, all while maintaining compliant selling practices. This is a simple and effective step that you can in your dealership today to help overcome this challenge.
