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foreign and Im the CMO of ubm tech web today were with Phil Harvey editor-in-chief of Light reading and the Light reading Communications Network theres a lot of people out there marketing Communications PR professionals right a very different era of media today lots of outlets light readings a very Diversified portfolio um advice and guidance how people can work with you and your editorial colleagues these days as a PR person working at a tech vendor one of the toughest things for uh PR people marketing people to do is to stand out um you know we recognize like anyone that theyre a half a bajillion bloggers and Twitter accounts and different you know half a bajillion thats exactly very very specific well Im a media professional um there are these uh uh theyre all these outlets and all these sort of uh opportunities but really you know they need to get the attention of a of the the targeted group of people that are building and buying and and consuming services on Next Generation