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In this video tutorial, Mike Plogger from Visme discusses the importance of having a marketing plan for business success. He acknowledges that many might feel lost on how to create one without prior experience. A well-structured marketing plan helps clarify business goals, maintain focus, and ensure team alignment. Plogger outlines seven essential steps for developing a winning marketing plan and offers various templates to facilitate the process. He emphasizes that understanding the purpose of a marketing plan is the first step to effective marketing.