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dealing with hoards of customer data is part and parcel of business management meet joe who runs a consultancy firm from the leads generated by the marketing team to the personal information handled by the sales team juggling so much data needs an efficient system joe was in a similar predicament the rapid influx of leads proper delegation of client duties to his team and customer retention post service all of these duties were making joe lous sleep due to overworking have you ever wondered how companies like amazon and google can maneuver such complications with ease kevin joes friend introduced the concept of crm systems to joe in order to help him manage the companys day-to-day activities crm platforms help in streamlining this process which ultimately leads to better management of company resources increased revenue and higher customer satisfaction but joe wanted to understand first what is crm crm which stands for customer relationship management refers to any business developm
