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In this tutorial, the concept of strategic alliances in business is explored. Strategic alliances are defined as voluntary arrangements between firms that involve sharing knowledge, resources, and capabilities to develop processes, products, or services. The video addresses the reasons firms choose to form these alliances, the major types of strategic alliances, and provides real-world examples. It highlights the increasing prevalence of strategic alliances in the business landscape, particularly over the past few decades, as companies seek to enhance strengths or mitigate weaknesses. Examples, such as Starbucks in Target and BMW models in Louis Vuitton stores, illustrate the practical applications of these alliances.
