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how would you like to guarantee a million dollars in sales in your salon spire medical facility next year sound pretty good well gift certificates can absolutely hold a key to making that happen because gift certificates are the guarantee that that person or persons will return for that redemption therefore ensuring that level of sales sue if you sell ten thousand dollars a hundred thousand or a million you can guarantee those sales are going to return to you so gift certificates are probably one of the greatest thing that ever happened to our industry but why do so many of us get frustrated would give certificates its simply because we make a couple very common mistakes and we handle them improperly lets talk about those real quick the first mistake we make is this we have to understand that a gift certificate is not your money until time of redemption in other words at the time that person comes back and says Im trading this gift certificate for this service now thats your money