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In this video tutorial, Chris Bayliss, president and CEO of the Sponsorship Collective, discusses the creation of sponsorship letters aimed at attracting potential sponsors for events or opportunities. He identifies two primary frameworks for these letters: the first acts as a cover letter for a sponsorship proposal, while the second is designed for instances when it's challenging to connect with prospects. The focus is primarily on the second type of letter, which aims to facilitate communication and engagement with potential sponsors. The video encourages viewers to subscribe for further insights and strategies on sponsorship letters.