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The first thing many marketing books suggest is drawing the profile of your ideal customer. When you do that, you can speak to that exact person in your content, and there will be a lot of a stronger connection than if you were to talk to everyone. Remember, in marketing, Everyone is No-one. This is the first out of four parts in Secret number 1: The Secret Formula. Every piece of marketing content is separated into three parts: The hook, the story, and the offer. In other words: You need to hook the audiences first attention, tell them the background story of the product, and tie it into your product offer. If some content doesnt work - Its always the hook, story or the offer. Secret 2 is Hook, Story, Offer. If someone were to approach you on the street and tell you they could make your marketing work, and you just have to pay 250.000 dollars plus equity in your company for him to work for you, you would most probably run away. Yet, Russell is able to