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The video highlights that 82% of U.S. consumers cease business with brands due to poor customer service, emphasizing the importance of customer satisfaction at every interaction. Unsatisfactory experiences can lead to lost customers, decreased sales, and lowered employee morale. To enhance customer satisfaction, gathering feedback throughout the customer journey is crucial, which is facilitated by customer satisfaction surveys. The tutorial suggests using ProProfs Survey Maker to create various online surveys quickly, allowing customization and comprehensive report generation. ProProfs is described as a versatile survey tool, enabling users to ask questions in multiple ways to gather actionable insights.