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In this video tutorial, Georgie from Waterbear shares her expertise on getting radio play, building on a previous discussion about creating press releases for artists. She presents five tips for successfully sending out press releases. The first tip emphasizes the importance of identifying the right recipients for your press release, ensuring that it aligns with the relevant music genres and shows. Georgie reflects on her experiences in radio, highlighting the need to target stations and presenters who appreciate your style, to avoid mismatches, such as sending heavy metal press releases to pop-focused stations. Further tips will follow in the tutorial to aid in effective radio promotion.