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So you want to increase and retain your app user base, but not sure where to start. Well, youre not alone. A big reason apps fail is because they cant get enough installs. And to make matters worse, one in two apps are uninstalled within the first month or is never used. But Im here to help you stop that from happening. Hi, Im Raphael, and Im going to show you how to create an unstoppable app marketing strategy that will draw users to your app and the biggie, keep them there. First, before you create an app marketing strategy, you need to know who your audience is, what other apps youre up against, and the market conditions. Then use that base to create a strategy that addresses your target audiences needs, pain points and interests. Now remember, your strategy is the bigger picture of what youre going to do, and then within that, are the tactics you can use to help achieve your goals. So lets break that down into three stages that fit with your buyers journey, awareness, acqu
