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Mark Trademan, TMIN News Anchor, discusses the importance of informing the USPTO about any changes in a business’s trademark ownership, including name changes, entity type changes, or changes in ownership. He emphasizes that maintaining up-to-date ownership information is crucial for live federal trademark applications or registrations. Ownership changes encompass any modification of the legal entity that owns the trademark, which can be simple, like a name change, or more complex, such as an assignment through selling a business. The video will outline three common types of ownership changes and the process for recording them with the USPTO.