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Michael from MSA shares quick tips for writing an effective press release. Start with an attention-grabbing, bold headline and capitalize the first letter and proper nouns. The first paragraph should include the city, date, and a captivating opening line, also called the grabber. Write the release in a way that it could be printed directly. Provide essential information by clearly stating the who, what, when, where, why, and how, as journalists appreciate concise and accessible details. If possible, include a quote to add a personal touch. Finally, end with an about section to introduce your organization, helping journalists understand your work better.