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To write an effective fundraising appeal letter, follow these five steps based on decades of experience in writing and editing such letters. First, choose a theme. Having a specific theme is crucial as it connects to a larger fundraising effort. For instance, if you're preparing an end-of-year appeal, consider timing your letter for late October or early November to capitalize on the December giving surge, which can account for up to 43% of annual donations. The letter should convey consistency in messaging to maximize impact and encourage donations during this lucrative time.
