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Writing a press release for your next release is crucial for your promotional campaign, as it can determine your coverage in press and radio. This video tutorial explains how to craft an effective press release. It acknowledges that musicians often find writing about themselves challenging, similar to creating a CV or bio. However, a well-written press release is vital for marketing. Start by gathering essential information, including your artist bio, and organize it into bullet points. Additionally, acquire a private streaming link for your release, preferably using SoundCloud, where you can upload your MP3 privately for easy access by journalists and producers.