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Philip Kotler, a top marketing expert, wrote "Marketing 4.0" to guide professionals in navigating the changing landscape of marketing. The internet and digital world have transformed how companies connect with consumers, making traditional advertising less effective. Marketing 4.0 emphasizes the need for a new approach that blends online and offline interactions to effectively reach customers in the digital economy. This book explores the evolving dynamics of the market and offers insights on improving productivity in today's digital world.