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Book marketing packages often include a press release for the book launch, but do authors actually benefit from them? This video explores the usefulness of press releases for book launches and marketing. Julie the Book Broad from Book Launchers emphasizes the importance of writing, publishing, and promoting a nonfiction book to have a significant impact on readers, grow your brand, and make money while retaining all rights and royalties. Press releases were popular in the 1990s for gaining media attention, but how effective are they now?