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In this YouTube video tutorial, the importance of determining brand identity before designing logos, websites, stores, or packaging is emphasized. The process can be stressful but should be fun. The video suggests asking playful questions to identify brand colors, logo shape, unique branding elements, and visual description. The content creator, Hamza from Brand New Dreams, offers nine playful questions to help small businesses establish their brand identity effectively. The audience is encouraged to subscribe and check out the blog post for more detailed information and tips.
