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In this marketing tutorial, the focus is on creating a successful marketing proposal or pitch for a client looking to expand their small coffee shop business. The proposal is essential for outlining strategies and ideas to increase customer base. It serves as the foundation for the eventual marketing plan, emphasizing the importance of securing the job before investing time and effort into detailed planning. As marketing specialists, it is crucial to showcase creativity and expertise in formulating effective marketing strategies to help clients achieve their goals and grow their business.
