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In this video tutorial, you will learn how to craft effective design proposals as a freelance graphic designer or studio owner. It is essential to understand what clients want to see, how to structure pricing and timeline, and follow industry best practices to turn leads into clients effectively. The speaker, Eric Vorniczak from Eback Design, offers actionable tips on branding strategy and design. By using a proposal template, you can increase your chances of winning at least half of your jobs without wasting hours on unsuccessful proposals.