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A creative brief is a strategic document used to define the scope, goals, and requirements of a creative project for marketing teams, ad agencies, and freelancers. It captures the vision, voice, and target audience of a brand or campaign to ensure clarity for writers, designers, and video teams. Clear communication is essential to avoid delays, mistakes, and extra costs in corporate projects or client campaigns. A well-defined brief leads to high-quality work with fewer revisions by aligning client goals with creative efforts.
