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This tutorial covers the key terms in the software as a service industry, such as AR, MRR, LTV, and CAC. It explains the differences between gross versus net MRR, customer churn versus MR churn, and provides insights on expansion, contraction, and reactivation MRR. The video also discusses churn rate, negative churn rate, lifetime value, cost of acquisition, and more. The goal is to help new employees understand these concepts and improve their understanding of SaaS terminology. It aims to be a comprehensive guide for anyone looking to deepen their knowledge on these topics.
