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In this tutorial, the PR Web product manager, Gianwei, explains the importance of adding images to your news release. Images provide additional content for bloggers and journalists, improve the audience experience, and can increase the time people spend on your release and click-through rates. Including images also helps your content get indexed in image search, which is a fast-growing segment of search. By adding images to your news release, you can reach more people and enhance the overall impact of your news.