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the biggest thing with images is to make sure that you're not building out any key messages or content that you want to share within the images themselves the content and really the important stuff that you want someone to know from your email should be in text not in images I'll show you example of that in a second you also want to be aware of image size emails that have really large images in them just by size of your image are much more likely to be marked as spam so you want to make sure that your images are compressed that way they'll load faster on people's devices and you're much more likely to actually make it to the inbox you also want to add alt text to your images just as a good best practice as a way to help say what your emails are about and to help people who might be using a screen reader to understand the purpose of your email as well now where image heavy emails go wrong are in a few different ways and the reason why I like to focus on emails in particular with with i...