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In this video, the presenter discusses how to craft effective design proposals for freelance graphic designers or studio owners. It is important to understand what clients want to see and how to structure pricing and timeline to make them want to hire you. Following industry best practices can help in turning leads into clients. The presenter, Eric Vorniczak from Eback Design, aims to help people design iconic brands. The video promises actionable tips on branding strategy and design, and offers a proposal template to increase success rate in winning jobs.