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In this video, Eric Vorniczak of eback design shares how to craft effective design proposals, crucial for freelance graphic designers and studio owners. He emphasizes the importance of understanding client expectations and structuring pricing and timelines to enhance the likelihood of being hired. By adhering to industry best practices, designers can improve their conversion rates from leads to clients. Vorniczak also introduces the idea of using a proposal template designed to increase success rates, enabling designers to invest time more efficiently in winning jobs. Viewers interested in actionable tips on branding strategy and design are encouraged to subscribe.