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In this video, the speaker explains the concept of finders fees, emphasizing that success lies in generating work rather than simply doing it. Finders fees are payments received for referring clients or projects to others, typically structured as a percentage of the billable fees the referred party earns. The speaker illustrates this with an example involving a celebrity chef who needed PR services. Although the speaker's agency doesn't provide PR, they arranged with a consultant to receive a portion of the fees when the consultant was retained, underscoring the financial benefits of connecting clients with the right service providers.