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In this video, Chelsea from Event Planning Comm discusses how to write a proposal for event planning. She emphasizes the importance of an initial one-on-one conversation with the client to gather essential logistical and creative details about the event. Key questions to ask include the type of event, date, venue status, anticipated demographic, and expected attendance. Additionally, understanding the client's vision for themes, colors, food, and music is critical. Chelsea advises taking detailed notes during this consultation to ensure all gathered information can be effectively utilized in crafting the proposal.