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in todays video Im going to take a somewhat boring and simple font and turn it into a premium logo in just 15 minutes using docHub Illustrator but before we get into any customization I want to go over why we customize type in the first place for me as a designer two things really stand out the first is that its just too easy for any brand or any business out there to go and download exactly the same font and use it and theyll end up looking just like you when you use just a font you type it out and you use that as a logo its too easy for other brands to imitate you and so what were doing is were making these intentional customizations to make sure that you are inevitably unique its not just a font Its actually an intentional crafting of typography thats going to make that brand stand out and that logo a little bit more memorable the second thing is Im using typography to tell a story about who this brand really is and while Im of the belief that a logo shouldnt do all the
