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In December, gift certificate purchases peak, making it an ideal time for businesses to create gift certificates. This strategy not only encourages loyal customers to return but also attracts new customers. The video tutorial will guide viewers on how to create their own gift certificates. Additionally, the creator invites users to sign up for the VIP vault, which offers free resources like cheat sheets, tutorials, and stock photos at LaShondaBrown.com. The creator mentions that all thumbnails and animations are made in Canva and encourages feedback for future tutorials on YouTube graphic design.
